What is RuKart's Subjee Cooler technology?

The Subjee Cooler uses enhanced evaporative cooling to provide electricity-free, low-cost cold storage for fruits and vegetables.

Which countries is RuKart targeting for Subjee Cooler expansion?

RuKart is targeting South East Asian markets, initially focusing on Indonesia and Cambodia.

How much does a Subjee Cooler cost?

The prices for a Subjee Cooler range between ₹20,000 and ₹50,000, depending on its capacity.

Home / Business and Economy / RuKart's Subjee Cooler Goes Global to South East Asia

RuKart's Subjee Cooler Goes Global to South East Asia

6 Jan

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Summary

RuKart's electricity-free Subjee Cooler offers low-cost cold storage.
The company is expanding to markets in Indonesia and Cambodia.
Prices for Subjee Coolers range from ₹20,000 to ₹50,000.

RuKart's Subjee Cooler Goes Global to South East Asia

Agri-tech firm RuKart is set to launch its electricity-free, low-cost cold storage solution, the Subjee Cooler, in South East Asian markets this year. Targeting countries like Indonesia and Cambodia, RuKart plans to begin international shipments by February. The company aims to capitalize on rising incomes and increased attention to produce quality in these regions.

Utilizing enhanced evaporative cooling, the Subjee Cooler extends the shelf-life of fruits and vegetables for small farmers and vendors. RuKart has already sold over 3,000 units across India, with significant adoption in North East India and support from states like Odisha and Andhra Pradesh. Prices for the cooler range between ₹20,000 and ₹50,000, depending on capacity.

While adoption is growing in metros and tier-1 cities with clients like Swiggy Instamart, RuKart faces challenges in transportation and skilled manpower. Initial support for the company came from IIT Bombay, with further backing from Nabard and Mumbai Angels.