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Royal Stag: World's Top Whisky Turns 30
17 Jul
Summary
- Royal Stag is the world's largest-selling whisky by volume.
- India contributes 13% to Pernod Ricard's global net sales.
- Royal Stag launched in 1995, innovating the Indian whisky category.
Pernod Ricard India's CEO, Jean Touboul, reflects on 30 years of Royal Stag, now the world's largest whisky by volume with 32.6 million cases sold annually. The brand's journey since 1995 has paralleled India's growth, introducing grain whisky and driving premiumization with innovations.
India is a key growth market for Pernod Ricard, representing 13% of global net sales. This growth is fueled by the country's demographic dividend, economic expansion, and rising purchasing power, evident in the success of Royal Stag and other domestic whiskies.
Innovation remains central to Pernod Ricard's strategy, as seen with the launch of Seagram's Xclamat!on. The company aims to anticipate evolving consumer preferences and strengthen its portfolio in a dynamic Indian alcobev market.
India is increasingly recognized globally as a producer and exporter of whisky, driven by consumers seeking premium, higher-quality choices. Pernod Ricard India actively engages younger, globally influenced consumers through experiential marketing and digital platforms.
