Route 66: A Century of Neon Dreams

America's famed Route 66 is celebrating a significant milestone, marking 100 years of iconic status. As the road heads into its second century, its future appears to be at a crossroads, with new investment being crucial for the survival of the towns that line its historic path.

The journey along this legendary highway examines the enduring appeal of its neon-drenched nostalgia. It questions whether this vintage charm is still enough to draw visitors and secure the economic viability of the communities that depend on its unique draw. The assessment focuses on the balance between preserving its iconic past and embracing future opportunities.