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Rolls-Royce Spectre: Electric future drives luxury sales
7 Nov
Summary
- Rolls-Royce's Cullinan SUV is the top seller in the US market.
- The electric Spectre is a close second, showing strong demand growth.
- Spectre's Series 2 improvements have boosted orders and desirability.
The Rolls-Royce Cullinan SUV continues to be the brand's leading seller in the United States. Hot on its heels is the all-electric Spectre, which has seen substantial growth in desirability, especially with the introduction of its Series 2 model. This updated version boasts improved range, charging capabilities, and enhanced power, resonating well with clientele.
Rolls-Royce prioritizes the brand experience, positioning the Spectre as a Rolls-Royce first and an electric vehicle second. This approach has been key to its success, with customers embracing the brand's ethos alongside its electric capabilities. A deliberate production pause between the Spectre's first and second series has now concluded, leading to a noticeable increase in orders and renewed customer interest.
