AI Now Decides What to Build, Not Just Code

An Indian startup named Rocket is pioneering the next frontier of AI by launching a platform designed to help users decide what products to build. Called Rocket 1.0, the newly released platform integrates research, product development, and competitive analysis into a unified workflow. It produces detailed product strategy documents, encompassing pricing, unit economics, and go-to-market strategies, effectively bridging the gap left by widespread AI coding tools.

Co-founder Vishal Virani highlighted that while AI can now generate code easily, the crucial aspect of deciding 'what to build' remains a challenge. Rocket's platform generates output that resembles consulting reports, offering strategic insights rather than just code. It draws on over 1,000 data sources, including competitor analysis and market trends, to inform its recommendations. Users can access different subscription tiers, with prices ranging from $25 to $350 per month, positioning Rocket as a cost-effective alternative to traditional consulting services.

Rocket has experienced significant growth, reportedly increasing its user base from 400,000 to over 1.5 million users across 180 countries since raising a $15 million seed round in September. The company, which has 57 employees and offices in Surat and Palo Alto, also noted strong annualized average revenue per user and healthy gross margins, with a significant portion of its customers being small and medium-sized businesses.