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Affluent Clients Reshape Reverse Mortgage Market
31 Mar
Summary
- Reverse mortgage market struggles with insufficient new borrowers.
- Affluent clients are increasingly utilizing reverse mortgages.
- Broker-lender relationships are improving with new protections.

The reverse mortgage market is experiencing a slowdown, with industry insiders noting a self-sabotaging trend of over-reliance on refinances rather than attracting new borrowers. Shain Urwin of C2 Financial highlights a critical need to engage new clients, particularly affluent individuals.
This affluent demographic, with net worths between $2 million and $6 million, is increasingly using reverse mortgages for tax strategies and as buffer assets. This marks a shift from the traditional needs-based borrower who has depleted other assets.
Significant progress has been made in formalizing broker-lender relationships. New agreements, like Mutual of Omaha's Broker Protect, are ensuring that lenders do not solicit clients after a loan is originated, fostering a more balanced partnership and providing brokers with crucial protections.
These improved agreements are facilitating better communication and cooperation between brokers and lenders. This reassures brokers that their client relationships will be respected, encouraging a more stable and mutually beneficial environment for all parties involved in the reverse mortgage sector.