Home / Business and Economy / Electronics Giant's €15 iPad Offer Sparks Chaos
Electronics Giant's €15 iPad Offer Sparks Chaos
22 Nov
Summary
- Retailer mistakenly offered iPads for €15 instead of €879.
- Customers received order confirmations and product availability.
- Retailer later offered partial refunds or returns with discounts.
A European electronics retailer's website mistakenly offered iPads for an astonishing €15, a significant drop from its usual €879 price. The offer, appearing shortly before Black Friday, was readily accepted by numerous consumers who opted for in-store pickup for added security. Many received order confirmations, with some even collecting the discounted iPads.
However, the situation took a turn eleven days later when the retailer emailed customers, citing a "clearly incorrect" price due to a technical error. They proposed two options: keep the iPad by paying the correct price with a €150 discount, or return it for a full refund plus a €20 voucher.
The retailer stated the price was a "manifest error" and unsustainable, invoking legal principles to address the mistake. Meanwhile, legal experts note that while contracts can be voided for fundamental, recognizable errors, proving a consumer's awareness of such a significant discount, especially during sale periods like Black Friday, is complex.
