How can Emilie Nasseh make money by renting clothes?

Emilie Nasseh earns up to $2,000 monthly by lending her clothes and accessories on peer-to-peer rental apps like Pickle.

What is Pickle and how does it work?

Pickle is a peer-to-peer clothing rental app launched in 2022, where users can rent out their wardrobes for profit without a subscription.

Why are young adults like Gen Z embracing clothing rental?

Gen Z is embracing clothing rentals due to economic pressure, a desire for luxury consumption, and a belief in the sharing economy and side hustles.

Home / Business and Economy / Rent Your Closet: Earn Up to $2,000 Monthly

Rent Your Closet: Earn Up to $2,000 Monthly

21 Dec

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Summary

Individuals earn up to $2,000 monthly by renting clothes and accessories.
Popular rentals include high-end handbags like a Chanel mini wallet.
Peer-to-peer rental apps like Pickle are growing amid economic pressure.

Rent Your Closet: Earn Up to $2,000 Monthly

Tens of thousands of Millennials and Gen Z are now earning significant income through clothing rental apps, transforming their personal wardrobes into revenue streams. Emilie Nasseh, a 30-year-old from Manhattan, exemplifies this trend, making up to $2,000 monthly by renting items such as a Chanel mini wallet. These peer-to-peer platforms, like the recently launched Pickle, empower individuals to lend their belongings, fostering a sharing economy that provides financial relief and access to luxury goods.

This rise in clothing rental and lending reflects broader economic trends, including hiring slowdowns and increased living expenses. Marketing professor Thomaï Serdari notes that Gen Z, being both cash-strapped and having an appetite for luxury, is driving this "hustler mentality." While side hustles are at their lowest percentage since 2017, Gen Z leads in participation. Platforms like Pickle offer an alternative to fast fashion, allowing users to wear new or expensive items for special occasions without the hefty price tag.