Home / Business and Economy / Reliance Retail Launches AJIO Beauty, Merging Fashion & Cosmetics
Reliance Retail Launches AJIO Beauty, Merging Fashion & Cosmetics
22 Jul
Summary
- AJIO Beauty is a new venture by Reliance Retail in beauty and personal care.
- This launch integrates Tira's omnichannel beauty platform with AJIO's fashion base.
- Reliance Retail operates over 20,000 stores and digital platforms nationwide.
Reliance Retail has officially launched AJIO Beauty, marking a substantial expansion into the beauty, skincare, haircare, fragrances, and personal care markets. This initiative is designed to strengthen the company's fashion and lifestyle offerings.
The new platform integrates Tira, Reliance Retail's existing omnichannel beauty operation, with AJIO's established fashion-first customer base and considerable digital presence. This synergy aims to create a more comprehensive consumer experience.
As of June 30, 2026, Reliance Retail operates an extensive omnichannel network comprising 20,169 stores and various digital commerce platforms. The company reported a gross revenue of ₹3,70,026 crore for the year ending March 31, 2026.
Reliance Retail is committed to rapid growth in its online businesses, including expanding dark stores and enhancing its omnichannel platforms like JioMart. The company anticipates these investments will lead to improved margins and earnings growth over the next three years.
