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Reliance Acquires Himalayan Beauty Brand 'Pahadi Local'
9 Mar
Summary
- Reliance Retail has acquired the Indian beauty brand 'Pahadi Local'.
- The brand focuses on nature-led, Himalayan-inspired beauty and wellness.
- Pahadi Local supports women-led self-help groups in Ladakh and Himachal Pradesh.
Reliance Retail has finalized the acquisition of 'Pahadi Local', an Indian beauty and wellness brand celebrated for its nature-derived, Himalayan-inspired products. The brand has quickly distinguished itself in the market by offering pure and effective personal care items.
Pahadi Local's philosophy centers on traditional Himalayan wellness knowledge, enhanced by modern formulation techniques. The brand actively engages with women-led self-help groups in Ladakh and Himachal Pradesh, fostering local economies and supporting social development.
Key ingredients like Gutti Ka Tel (Apricot Kernel Oil) have garnered significant recognition and consumer trust. The brand's commitment to transparency and sustainability resonates with Reliance Retail's strategic objectives for its beauty and personal care division.
