Home / Business and Economy / Reliance Consumer Buys Global Beauty Brands
Reliance Consumer Buys Global Beauty Brands
17 Jan
Summary
- RCPL acquired global rights for Brylcreem, Toni & Guy, Badedas, and Matey.
- The FMCG business achieved ₹5,065 crore gross sales in Q3, up 1.6 times Y-o-Y.
- RCPL plans to expand its manufacturing network across 12 states, doubling capacity.
Reliance Consumer Products (RCPL) has strategically acquired the global rights to four well-known beauty and personal care brands: Brylcreem, Toni & Guy, Badedas, and Matey. This move signifies a major push by RCPL to expand its presence in both Indian and international markets, diversifying its FMCG portfolio with these heritage names.
The company's FMCG business demonstrated substantial growth in the October-December quarter, with gross sales climbing to ₹5,065 crore, a 1.6-fold increase compared to the previous year. This performance underscores RCPL's expanding market reach and consumer traction.
Furthermore, RCPL is significantly scaling up its operational infrastructure. A high-speed bottling line expansion across 12 states is underway, set to double production capacity for the upcoming season. The company is also allocating land for food parks, with the first plant slated for operational status in March.
