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ReelShort CEO to Discuss Future of Microdramas
8 May
Summary
- Vertical media content generates $1 billion in global revenue.
- ReelShort's CEO will speak at the Vertical Media Summit next month.
- The summit will explore the evolving landscape of vertical video.
Joey Jia, the CEO of vertical content platform ReelShort, is scheduled to speak next month at the Vertical Media Summit in Hollywood. He will join Hernan Lopez, founder of Wondery and chief of Owl & Co., which is hosting the event. ReelShort is a popular app for vertical dramas and is part of Crazy Maple Studios.
The summit, hosted at W Hollywood, will delve into the expanding world of vertical media. Owl & Co. notes that microdramas were just the beginning, with the space poised to encompass all genres. Research from Owl & Co. indicates that vertical content viewing on mobile screens already yields approximately $1 billion in global subscription revenue, excluding China.
Attendees will include representatives from major industry players such as TikTok, YouTube, and Fox. The discussions will cover both the business and creative dimensions of vertical media. This summit builds upon a previous event focused on short dramas, emphasizing that vertical media is a fast-evolving sector with unique economics and audience engagement strategies that are still largely developing.
