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Reddit locks content to logged-in users only
30 Oct
Summary
- Reddit now requires an account to view content on its platform.
- The company cited declining search traffic and AI scraping as reasons.
- This move aims to protect data and improve ad targeting signals.
Reddit is implementing a significant change, restricting access to its content solely for logged-in users. This new policy, initially tested in select international markets, aims to address a notable decline in search traffic. The platform's CEO emphasized that a logged-in experience is crucial for users to find relevant content and communities.
This dramatic shift is a strategic response to the growing challenges of AI data scraping and evolving internet search dynamics. The company believes this move will not only enhance the user experience but also improve advertising effectiveness through better targeting signals and increased engagement. Furthermore, it serves to safeguard Reddit's extensive data, aiding compliance with global regulations.
