What is the new Bombora partnership for Reddit?

Reddit partnered with Bombora to offer advanced B2B company-level audience targeting for advertisers on the platform.

How will Bombora data benefit Reddit advertisers?

Advertisers will gain access to firmographic and behavioral segments, intent audiences, and custom ABM lists.

What is Reddit's projected revenue from data licensing?

Analysts anticipate Reddit could generate US$400 million in data licensing revenue by 2027.

Home / Business and Economy / Reddit Ads Get Smarter with Bombora Data

Reddit Ads Get Smarter with Bombora Data

5 Dec

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Summary

Reddit and Bombora partnered for advanced B2B audience targeting.
Advertisers gain access to firmographic and behavioral segments on Reddit.
This collaboration enhances Reddit's data licensing and ad revenue potential.

Reddit Ads Get Smarter with Bombora Data

Reddit is enhancing its advertising capabilities through a new partnership with Bombora, introducing advanced B2B company-level audience targeting. This collaboration provides advertisers with access to hundreds of pre-built firmographic and behavioral segments, alongside custom ABM lists, leveraging Reddit's extensive platform of posts and comments.

The integration also brings Bombora's Curated Ecosystem Audiences, sourced from partners like Crunchbase and G2, to Reddit. This move is expected to deepen the platform's appeal to business decision-makers and B2B marketers, aligning with Reddit's strategy to diversify revenue streams.

This partnership bolsters Reddit's investment narrative, which hinges on user engagement, advertising growth, and data licensing. By improving ad precision, Reddit aims to strengthen its position in the digital ad market while also expanding its data licensing revenue, projecting significant financial growth in the coming years.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.