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E-commerce Soars: Record Profits and Subscriber Growth!
15 Aug
Summary
- Adjusted EBITDA reached a record BRL76 million in Q2 2026.
- Free cash flow climbed to BRL137.2 million in H1 2026.
- Subscriber base grew to 216,000 active users.
In the second quarter of 2026, the company achieved a record adjusted EBITDA of BRL76 million, marking a 35% increase year-over-year and reaching its highest margin in 24 quarters. This period also saw significant growth in net income, which surged by nearly 50% to BRL65.7 million.
Strong financial performance continued into the first half of 2026, with free cash flow generating BRL137.2 million, a 51% year-over-year rise, and a notable free cash flow margin of 18%. The company's platform subscribers grew by nearly 9% to approximately 216,000 active users, adding close to 5,000 net new customers in the quarter.
AI-driven strategies are proving effective, reducing store launch times by 72% and increasing first-sale conversion rates within 60 days by 22%. The strategic repositioning of Bling as a unified business platform is also expanding its market reach and cross-selling potential without requiring additional capital investment.
