Rakesh Masala Celebrates 50 Years with Bollywood Star Hrithik Roshan

Rakesh Masala, one of India's most trusted names in spices and food products, has announced a major milestone - the brand is celebrating its 50th anniversary. As part of this celebration, Rakesh Masala has unveiled a new brand ambassador, Bollywood superstar Hrithik Roshan.

Founded in 1975 with just two products, Rakesh Masala has since evolved into a household name, offering over 80 products across spices, oils, flours, snacks, and other kitchen essentials. The company was also a pioneer in introducing cryogenic technology for spice grinding and now operates ten state-of-the-art manufacturing units with a daily production capacity of 125 metric tonnes.

Roshan, known for his discipline, passion, and authenticity, is seen as the perfect fit to represent Rakesh Masala's values of taste, tradition, and uncompromised quality. "Spices are the soul of Indian cooking, and Rakesh Masala has been a pioneer of the magic ingredients for generations," said Roshan. "I'm proud to represent a brand that celebrates our culinary heritage with such integrity and innovation."

The partnership will span television, digital, and retail platforms, with Roshan leading a series of campaigns that highlight Rakesh Masala's dedication to purity, innovation, and the joy of everyday cooking. As the brand embarks on its next 50 years, this collaboration aims to carry Rakesh Masala's legacy forward and bring its spirit into even more homes across the country.