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PwC Boss: Non-AI Leaders Face Replacement
19 Mar
Summary
- Senior staff not embracing AI risk being replaced, says PwC's US boss.
- PwC is hiring more data specialists, fewer traditional consultants.
- AI tools will offer subscription services, shifting to outcome-based pricing.

Senior leaders at PwC who do not prioritize artificial intelligence face replacement, according to the firm's US chief, Paul Griggs. He emphasized that any employee with the "opportunity to opt out" of AI will not be with the company long. This warning comes as AI's capabilities in areas like accounting and research position it to automate significant white-collar work.
Griggs noted PwC's evolving employment strategy, stating a reduced proportion of traditional consultants and accountants are being hired compared to data specialists. Last year, the firm reduced its global workforce by 5,600 employees.
The consulting firm is transforming its services by developing AI-powered automated tools for tax and consulting, which will be available via annual subscriptions. This move shifts the industry away from traditional hourly billing towards outcome-based pricing, a change Griggs believes clients will welcome.
PwC is launching "PwC One," an AI platform offering six automated services, including a tool to detect flaws in sustainability data. This strategic adoption of AI aims to broaden market access and refine service delivery.




