Home / Business and Economy / Publicis Buys Data Firm LiveRamp for $2.2B
Publicis Buys Data Firm LiveRamp for $2.2B
18 May
Summary
- Publicis acquired LiveRamp for $2.2 billion in an all-cash deal.
- The deal offers a 29.8% premium on LiveRamp's closing stock price.
- Publicis raised its future growth targets following the acquisition.
French advertising giant Publicis Groupe announced its intention to acquire U.S.-based data collaboration firm LiveRamp for a total enterprise value of about $2.2 billion. This transaction is structured as an all-cash deal.
The agreement specifies that Publicis will pay $38.50 per share for LiveRamp. This price represents a substantial 29.8% premium compared to LiveRamp's closing share price on May 15, which was the last trading day before the announcement.
The acquisition, which received unanimous approval from both companies' boards, is projected to be earnings-accretive from its first year of integration. Publicis anticipates this deal will enhance its financial performance.
In light of this acquisition, Publicis has increased its constant-currency growth targets for net revenue to 7%-8% and for headline earnings per share to 8%-10% for both 2027 and 2028, up from its previous guidance.
LiveRamp, employing approximately 1,300 people, connects over 25,000 publisher domains and more than 500 technology and data partners across 14 international markets.
