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Clix Capital Near $250M Sale to Protium Finance
27 Jul
Summary
- Protium Finance is in advanced talks to acquire Clix Capital for Rs 1,900-2,200 crore.
- Aion Capital Partners expects a successful exit from its maiden fund.
- Clix Capital, founded by former GE veterans, has been seeking a buyer since late 2024.

Protium Finance is in advanced negotiations to acquire Clix Capital, a mid-market commercial finance company, in a deal valued at approximately Rs 1,900-2,200 crore. This acquisition is set to enhance Protium's market presence and diversify its product lines. The transaction offers Aion Capital Partners a successful exit from its initial $825 million fund.
Clix Capital was founded in 2016 by former GE executives Pramod Bhasin and Anil Chawla, with backing from Aion. The company, rebranded as Clix, focused on digital lending and analytics. It has been exploring a sale since late 2024, with previous negotiations facing hurdles due to valuation disagreements and structural complexities.
Protium Finance, a seven-year-old lender, specializes in various business loans for MSMEs. The company, launched by former Goldman Sachs executive Peeyush Misra, has grown its assets under management to Rs 8,675 crore as of September 2025. Clix Capital reported consolidated assets under management of Rs 7,675 crore as of September of the previous year, with a net profit of ₹30 crore in the first half of FY26.