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Priceline Franchise Rescue Deal Collapses
20 Jan
Summary
- Rescue deal for 54 Priceline stores collapsed after Wesfarmers withdrew support.
- Infinity Pharmacy Group owes creditors over $400 million.
- Debt-fueled growth deemed a major factor in the pharmacy network's failure.

Dozens of Priceline Pharmacy locations now face an uncertain future following the abrupt collapse of an 11-hour rescue attempt. Wesfarmers, a major Australian retail group, had placed the 54 stores operated by its largest franchisee, Infinity Pharmacy Group, into receivership in December. This action was precipitated by the revelation that the group's creditors were collectively owed over $400 million.
Wesfarmers had been on the verge of injecting equity to save the struggling franchisee. However, the deal was suddenly abandoned. Richard Pearson, chief customer officer for Wesfarmers Health, informed Priceline franchise partners that despite years of efforts to support Infinity through financial difficulties, their persistent failure to meet obligations and escalating debt made their situation untenable.
The failure of Infinity's operations has been attributed to the inherent risks associated with debt-fueled expansion within pharmacy networks. This strategy has ultimately compromised the viability of the franchise, leaving numerous pharmacies in a precarious position as of January 20, 2026.



