What is Kalshi's new partnership with CNN about?

Kalshi is integrating its prediction markets data into CNN's programming, making event odds more visible to the public.

Why have prediction markets become so popular recently?

Their accuracy in predicting the 2024 U.S. presidential election, compared to traditional polls, has driven significant interest and investment.

What types of events can people bet on in prediction markets?

Users can bet on a wide range of future events, from U.S. central bank policy decisions to social media activity and political outcomes.

Home / Business and Economy / Prediction Markets Surge: Betting on Everything Now

Prediction Markets Surge: Betting on Everything Now

4 Dec, 2025

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Summary

Prediction markets are gaining mainstream traction post-2024 election.
Kalshi partnered with CNN, integrating data into national media programming.
Significant investment and competition are fueling growth in this sector.

Prediction Markets Surge: Betting on Everything Now

Prediction markets are experiencing a significant boom, moving from niche platforms to mainstream awareness. Following their notable accuracy in predicting the 2024 U.S. presidential election outcomes, these markets have attracted new players and substantial investment. Kalshi's recent collaboration with CNN highlights this trend, with prediction market data now appearing across the national media network's programming.

The growing visibility is reshaping how people perceive "trading," extending it beyond traditional financial instruments to encompass everyday events. Competition is intensifying as companies like Robinhood and Coinbase enter the fray, while established entities such as the New York Stock Exchange parent company invest in the sector. This expansion is driven by accessible platforms, low buy-in costs, and bets on events that resonate with the public.