What is Porsche's new R&D center in China?

Porsche has opened a new 10,000-square-meter R&D center in Shanghai, its first such facility outside Germany, to localize technology and product development for the Chinese market.

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Porsche Accelerates China Expansion with Cutting-Edge R&D Center

Q: What is Porsche's strategy for the Chinese market?

Porsche is pursuing an "In China, for China" strategy, aiming to keep pace with China's rapid advancements in digital services, user interfaces, and connected-car ecosystems by integrating core functions locally.

8 Nov

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Summary

Porsche opens 10,000-sq-m R&D center in Shanghai
Aims to shorten development cycles from "years to months"
First major output is China-exclusive infotainment system

Porsche Accelerates China Expansion with Cutting-Edge R&D Center

In a significant move to strengthen its presence in the world's largest auto market, German sports car maker Porsche has opened an integrated research and development center in Shanghai. The new 10,000-square-meter facility, which brings together Porsche's R&D, procurement, and quality teams, marks the company's first R&D site of this scale outside Germany.

The Shanghai center is a major part of Porsche's "In China, for China" strategy, as the company aims to keep pace with China's rapid advancements in digital services, user interfaces, and connected-car ecosystems. By integrating core functions locally, Porsche hopes to tailor its products more closely to Chinese consumer expectations, particularly in areas such as digital services, connectivity, and user experience.

The new center will give Porsche's China unit greater autonomy, allowing the company to shorten development cycles from "years to months," according to Sajjad Khan, Porsche's board member responsible for Car-IT. The first major output from the facility will be a China-exclusive infotainment system, set to debut in several model lines starting mid-2026. This system will integrate local digital services, offer AI-powered voice functions, and feature 3D vehicle controls.