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Porsche Sees 10% Global Delivery Drop in 2025
16 Jan
Summary
- Porsche experienced a 10% global sales decrease in 2025.
- China and Europe sales significantly declined due to regulations.
- Electric vehicle share reached 22.2% of total deliveries.
German automaker Porsche saw a significant 10% decline in global vehicle deliveries in 2025, delivering 279,449 units. This downturn aligns with weaker figures reported by fellow German manufacturers Mercedes and BMW. The company cited challenging market conditions and new EU cybersecurity regulations as primary drivers for sales slumps in key markets.
Specifically, Porsche's sales in China plummeted by 26%, while Germany and the broader European market experienced 16% and 13% drops, respectively. The luxury segment in China faced intense competition, particularly for fully electric models, contributing to the downturn. Despite these regional challenges, the proportion of electric vehicles in overall sales remained strong.
Worldwide deliveries in 2025 saw 22.2% of vehicles being fully electric and an additional 12.1% being plug-in hybrids. This achievement placed the share of fully electric vehicles at the upper end of Porsche's targeted range of 20% to 22% for the year, signaling continued progress in electrification efforts amidst sales fluctuations.
