Home / Business and Economy / PopUp Bagels Brings Viral TikTok Treats to Texas

PopUp Bagels Brings Viral TikTok Treats to Texas

16 Jul

Summary

Viral bagel chain PopUp Bagels is expanding across Texas.
Austin's north side shop construction ends mid-September.
The chain offers hot whole bagels for dipping, not slicing.

PopUp Bagels, the viral food sensation popular on TikTok, is significantly expanding its presence in Texas. The Connecticut-based chain, known for its "grip, rip and dip" approach to serving hot, whole bagels with various spreads, has announced plans to open at least 12 locations throughout the Lone Star State. This expansion follows their initial Texas opening in Dallas earlier in June.

The company is investing an estimated $350,000 to establish a 1,425-square-foot take-out only shop in north Austin. Construction on this new location is slated to begin on August 1st and is projected to conclude by mid-September. This Austin shop will be situated near other popular eateries and retail destinations.

In addition to Austin, PopUp Bagels has confirmed plans for expansion into Houston and San Antonio. CEO Tory Bartlett highlighted Texas as a major growth opportunity, emphasizing a disciplined approach to scaling the brand while maintaining quality. The chain's rapid growth has been fueled by social media presence and collaborations with various brands and celebrities.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.