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Paramount's Ad Blitz for Free Streaming Service Pluto TV

23 Sep

Summary

Paramount Skydance Corp. launched a new ad campaign.
The campaign aims to revitalize the free streaming service Pluto TV.
New commercials are set to air broadly on television.

Paramount Skydance Corp. has initiated a substantial new advertising campaign with the slogan, "The best things on TV are free." This strategic move is designed to invigorate Pluto TV, a crucial yet often overlooked asset for the media giant. The campaign underscores the value of free, accessible entertainment.

The initiative will feature new television commercials that are set to broadcast widely. This push aims to re-establish Pluto TV as a prominent free streaming option in a competitive market, emphasizing its cost-free model.

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