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Ex-Voi Leaders Launch AI Firm Pit with a16z Backing
8 May
Summary
- Pit, founded by Voi co-founders, aims to automate enterprise processes.
- The startup secured $16 million in seed funding led by a16z.
- Pit offers custom AI software, differentiating through its Studio and Cloud platforms.

Swedish startup Pit, co-founded by former executives of scooter giant Voi, is poised to disrupt the enterprise AI market. Led by Voi CEO Fredrik Hjelm and former iZettle and Klarna engineers, Pit has successfully raised $16 million in seed funding, with venture capital firm a16z spearheading the round. The company's mission is to develop custom AI software that learns from clients' business operations to automate internal processes.
Pit's CEO, Adam Jafer, who spent seven years at Voi, recognized the maturity of AI for enterprise applications. He envisions Pit as an "AI product team as a service," distinguishing it from competitors by offering specialized platforms: Pit Studio for guiding AI software development and Pit Cloud for ensuring enterprise-grade governance, certifications, and auditability. The startup is currently piloting its solutions in sectors such as telecom, healthcare, and logistics, focusing exclusively on back-office functions.
Pit aims to enhance productivity and improve work quality by automating repetitive tasks, rather than reducing human labor. The company is actively hiring solution engineers to support enterprise adoption. Despite some early controversy regarding its hiring practices, Pit's experienced team and its strategic location in Stockholm, a growing European tech hub, position it for significant growth. The involvement of a16z, a prominent venture capital firm, further underscores the burgeoning interest in AI innovation emerging from Europe.