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Pickleball Courts Serve Up Food & Fun
5 Sep
Summary
- Pickleball eatertainment venues combine sports with dining and drinking.
- Participation in pickleball grew by 171.8% from 2022 to 2025.
- These venues aim to increase customer dwell time for higher revenue.
Pickleball's rapid rise has fueled a surge in eatertainment venues, merging the sport with dining and beverages. These establishments, mirroring concepts like TopGolf, offer a complete social experience beyond just playing pickleball.
Participation in pickleball saw an impressive 171.8% increase between 2022 and 2025, making it the fastest-growing sport. This trend is driving the success of venues like Chicken N Pickle, which focuses on providing chef-driven menus and a welcoming atmosphere.
These hybrid venues are strategically designed to maximize customer dwell time. By combining activities like pickleball with food and drink service, they encourage longer stays compared to traditional restaurants, leading to increased spending.
Investors are drawn to this model, recognizing its potential for recurring revenue through court fees and food and beverage sales. The adaptable nature of these venues also allows them to potentially pivot to other sports if pickleball's popularity wanes.
While concerns about affordability and the sport's long-term popularity exist, dine-in pickleball venues offer a compelling value proposition. They cater to a growing consumer desire for experiences and human connection, making them a promising segment in the hospitality industry.
