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Rent, Don't Buy: Fashion's New Eco-Chic
23 Feb
Summary
- Pickle app allows peer-to-peer apparel rental for trendy, affordable fashion.
- Owners earn income while renters access high-end items at a fraction of cost.
- The platform offers a sustainable alternative to fast fashion's environmental impact.

Pickle has emerged as a novel solution in the rapidly growing apparel rental market, allowing individuals to rent fashion items directly from their owners. This peer-to-peer model offers a cost-effective and environmentally conscious alternative to fast fashion and traditional rental services. Users can access trending styles without the commitment of purchasing or the recurring fees of subscriptions.
The app's founders, Halley Kate McGookin and Julia O'Mara, initially envisioned a polling platform but pivoted in 2022 to facilitate peer-to-peer rentals and resale. Owners set their own rental fees and are responsible for cleaning, while Pickle handles logistics like courier services and shipping. A protection policy is in place to cover issues such as late returns or damage.




