What is Phoebe Gates' AI shopping app called?

Phoebe Gates' AI shopping app is called Phia.

How much funding has Phia received?

Phia received $35 million in funding last January, valuing the company at $185 million.

What controversy has Phoebe Gates' app Phia faced?

Phia and Phoebe Gates have faced controversy due to accusations from influencers of 'lowballing' their rates for paid social media content.

Home / Business and Economy / Phoebe Gates' AI Shopping App Under Fire

Phoebe Gates' AI Shopping App Under Fire

15 Apr

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Summary

Phoebe Gates' AI shopping app, Phia, launched last year.
Phia received $35 million in funding, valuing it at $185 million.
Influencers accuse Gates of 'lowballing' creator rates.

Phoebe Gates' AI Shopping App Under Fire

Phoebe Gates, daughter of Microsoft co-founder Bill Gates, co-founded Phia, an AI-powered shopping app and browser extension. Launched in April 2025, Phia aims to help shoppers compare prices on clothing and accessories. The company rapidly secured significant investment, receiving $35 million in funding last January, which valued it at $185 million just one year after its inception.

Phia's success has been accompanied by controversy. Several influencers have publicly accused Gates of attempting to "lowball" them on rates for paid social media content. These accusations have led to backlash online, with creators citing a disconnect between Gates' privileged background and her negotiation tactics.