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India's First Crystal Deodorant Gets Thumbs Up from Sharks
31 Jan
Summary
- Phitku secured investment from Aman Gupta and Anupam Mittal.
- The startup's crystal deodorant eliminates odor by preventing bacterial growth.
- Phitku achieved ₹14 crore revenue in its first ten months of operation.
Gurgaon-based Phitku has successfully garnered investment from notable entrepreneurs Aman Gupta and Anupam Mittal on Shark Tank India. The company pitched its innovative crystal roll-on deodorant, which it claims is the first of its kind in India. This unique product is formulated to eliminate odor-causing bacteria using purified alum crystal, a natural mineral, instead of masking scents with fragrances.
Phitku's formulation avoids harsh chemicals, synthetic perfumes, and residue, making it suitable for sensitive skin. The startup, co-founded by Sumit Marda, Neha Marda, and Rahul, was inspired by personal challenges with hormonal body odor. They re-engineered alum crystal into a convenient roll-on format.
Since its launch on January 16, 2025, Phitku has reported impressive early success. The company claims to have achieved ₹14 crore in revenue and sold over two lakh units within ten months. A high rate of repeat purchases and an average customer rating of 4.8 underscore the product's efficacy and market appeal.
Investors on Shark Tank India recognized the product's differentiation, long-lasting effect, and skin-friendly benefits. The investment is slated to fuel expansion across distribution channels and manufacturing capabilities. Phitku aims to be a science-led hygiene brand, emphasizing its Made-in-India origins while exploring global markets and educating consumers on odour elimination.
