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Philip Morris Guidance Trimmed Amidst Forex Shifts
9 Sep
Summary
- Company revises guidance due to foreign-exchange movements.
- Focus remains on smoke-free products like IQOS and ZYN.
- Japan's successive tax increases affect heated tobacco pricing.
Philip Morris International's Chief Executive Officer, Jacek Olczak, stated that the company has revised its full-year guidance solely to account for foreign-exchange movements. A favorable currency impact of approximately $0.24 is expected at current rates, with a smaller $0.01 effect anticipated for the third quarter. The company's core strategy continues to prioritize the expansion of its smoke-free product portfolio, with IQOS heated tobacco and ZYN nicotine pouches leading the charge. Meanwhile, sales volumes for traditional combustible cigarettes have performed better than initially projected in several markets.
In Japan, the company is navigating successive excise-tax-driven price increases. Olczak noted that an April tax hike was followed by another in October, with further adjustments planned for April of next year, impacting both cigarettes and heated tobacco products. Despite initial consumer 'shockwaves' from these pricing dynamics, the heated tobacco category has stabilized and is resuming growth. Philip Morris anticipates sustained net adjusted in-market sales growth in Japan for the full year, with IQOS maintaining a strong share in the premium segment.