What is Seagram's Xclamat!on from Pernod Ricard India?

Seagram's Xclamat!on is a new multi-category spirits brand launched by Pernod Ricard India, featuring whiskey, brandy, rum, vodka, and gin.

Why did Pernod Ricard India sell the Imperial Blue business?

Pernod Ricard India divested the Imperial Blue business to focus its resources and investment on higher-value spirit segments and accelerate growth for its premium brands.

How will the UK-India FTA impact Pernod Ricard India?

The FTA will lower customs duties on imported spirits, making brands like Chivas Regal cheaper, and reduce duties on bulk Scotch imports, enabling reinvestment in consumer value.

Home / Business and Economy / Pernod Ricard India's Bold Premium Push

Pernod Ricard India's Bold Premium Push

3 Dec

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Summary

Pernod Ricard India launched Seagram's Xclamat!on multi-category brand.
Company aims to sell one million cases in its first year.
Imperial Blue business was divested for ₹3,442.34 crore.

Pernod Ricard India is introducing Seagram's Xclamat!on across multiple spirit categories, including whiskey, brandy, rum, vodka, and gin, with an ambitious target of selling one million cases in its first year. This launch is a cornerstone of the company's intensified focus on premiumization.

The company recently divested its Imperial Blue business for ₹3,442.34 crore, a strategic move aimed at concentrating resources on higher-end segments. This allows Pernod Ricard India to accelerate growth for established premium brands like Royal Stag and Blenders Pride, and bolster the new Xclamat!on offering.

This expansion into brandy and rum is particularly aimed at strengthening its foothold in southern Indian markets. Additionally, the upcoming UK-India Free Trade Agreement is expected to reduce import duties, making premium imported brands more accessible and further driving Pernod Ricard's growth in India.