How has the GST reduction impacted Perfetti Van Melle India's growth?

The GST reduction to 5% for candies and gums has significantly boosted Perfetti Van Melle India's growth, leading to high double-digit increases in the past six months.

What is Perfetti Van Melle India's premiumisation strategy?

Perfetti Van Melle India is increasing the revenue share of premium products priced at ₹5 and above, aiming for them to contribute 50% of the portfolio, up from the current 30%.

What are Perfetti Van Melle India's future revenue targets?

The company aims to achieve ₹4,000 crore in turnover this year and plans to double this figure within approximately four years.

Home / Business and Economy / Perfetti India: GST Boost Fuels High Double-Digit Growth

Perfetti India: GST Boost Fuels High Double-Digit Growth

25 Apr

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Summary

GST reduction to 5% significantly boosted confectionery industry growth.
Perfetti India aims for ₹4,000 crore turnover this year, doubling in four years.
Premium products priced at ₹5 and above now contribute 30% to the portfolio.

Perfetti India: GST Boost Fuels High Double-Digit Growth

Perfetti Van Melle India is experiencing significant growth, reporting high double-digit increases in the past six months. This surge is largely attributed to the Goods and Services Tax (GST) reduction to 5%, which has been a considerable benefit to the confectionery sector. The lower GST rates have not only boosted consumption but also made cost structures more conducive for introducing new innovations.

The company is actively pursuing a premiumisation strategy, with products priced at ₹5 and above now accounting for 30% of its portfolio. Perfetti Van Melle India aims to increase the revenue share of these premium offerings to 50%, focusing on expanding the availability of ₹5, ₹10, and ₹20 products across its extensive distribution network of 1.1 million outlets. Key brands like Chupa Chups and Mentos are central to this premiumisation drive.