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Peloton's AI Push Falters: Sales Miss Targets
5 Feb
Summary
- Holiday quarter sales missed expectations and internal targets.
- New AI-driven product line failed to boost customer demand.
- Company forecasts continued sluggish sales in the current quarter.

Peloton Interactive Inc. reported a weaker-than-expected holiday quarter ending December 31, with sales falling short of both analyst expectations and the company's internal targets. The launch of its new AI-driven product line, featuring advanced technology like AI-powered cameras and hands-free controls, failed to generate the anticipated surge in demand. Consequently, hardware revenue was $244 million and subscription sales reached $413 million, both below projections.
Despite the disappointing sales figures, Peloton is making strides in improving its profitability. The company generated $81 million in adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) for the quarter, surpassing analyst expectations of $73 million. Following recent layoffs, Peloton raised its full-year adjusted EBITDA guidance to between $450 million and $500 million, indicating strong operational discipline. The company also announced CFO Liz Coddington's departure, effective in March.




