Peloton Buys Pilates Startup

Peloton Interactive Inc. has acquired Skōp, a Pilates-focused startup, as part of its strategy to expand offerings and attract new users during a period of turnaround. This acquisition aims to bring new expertise and technology to the fitness platform. CEO Peter Stern stated that Pilates is a category ready for reinvention, similar to what Peloton achieved with cardio. Skōp's specialized knowledge and technology will bolster Peloton's research and development team.

The company views this deal as a key component in expanding its strength-training category and is committed to creating the world's best wellness experiences. Engagement with Peloton's existing Pilates classes grew by 48% year-over-year in the third quarter. Data from the 2025 Sports and Fitness Industry Association Report highlights Pilates as the fastest-growing fitness form in the U.S.

Peloton is actively exploring new product categories to attract customers and is prioritizing treadmills, potentially introducing lower-priced models. The integration of Skōp could lead to improvements in Peloton's current Pilates offerings, possibly including advanced form tracking during workouts. A spokesperson indicated that while specific future product details are not available, Peloton is always seeking opportunities to broaden its modalities and cater to its global member community's evolving needs.