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Peaky Blinders Boosts Birmingham Tourism Revenue
4 Nov
Summary
- Screen tourism could generate £66.97 million in visitor spending.
- Peaky Blinders fans spend 20-30% more than other visitors.
- A permanent attraction for the series is being explored.
The international success of the drama "Peaky Blinders" has transformed Birmingham and the wider West Midlands into global tourist destinations, with filming locations becoming fan attractions. A recent study by OlsbergSPI estimates that connections to film and television could inject £66.97 million into the region's visitor economy.
The research, which surveyed over 5,000 national and international visitors to the Black Country Living Museum, found that while only 4% of visitors were primarily motivated by "Peaky Blinders," this group spent 20-30% more during their visits. This highlights how screen tourism can drive significant spending, benefiting local attractions, accommodation providers, and other tourism businesses.
Beyond specific filming sites, the study projected that film and television connections could support approximately 126,600 inbound visits to the West Midlands, potentially generating £66.97 million in visitor expenditure. This broader economic impact suggests that screen tourism's financial benefits can extend significantly beyond just the direct filming locations.
Discussions are ongoing regarding the development of a permanent "Peaky Blinders" attraction in Birmingham, with officials exploring the feasibility of such a venture to further capitalize on the show's enduring popularity and the region's growing appeal as a filming destination.
