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Profitable Peacock Announces Fourth Price Hike in Four Years
18 Aug
Summary
- Peacock achieved its first quarterly profit in Q2 2026.
- Subscriber numbers reached 48 million by the end of June.
- New prices will be implemented starting August 18, 2026.
Peacock has officially turned profitable for the first time in its history, reporting its first quarterly profit in the second quarter of 2026. The streaming service, launched in July 2020, now counts 48 million paid subscribers as of the end of June, marking a significant gain with 2 million new additions during the quarter.
As a result of this profitability, Peacock is increasing its subscription prices for the fourth time in four years. Effective August 18, 2026, new and returning customers will face higher monthly fees. Current subscribers will see the price adjustment on their next billing cycle after September 17, 2026. This move follows similar price hikes across the streaming industry by competitors like Netflix and HBO Max.
