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Pay-on-Results Marketing Firm Eyes London Stock Market
7 Dec
Summary
- Pathos Communications plans to list on London's AIM market.
- The firm aims to raise at least £5 million from the stock offering.
- It operates on a unique 'pay-on-results' model for clients.
A British marketing agency, Pathos Communications, founded in 2019, is reportedly planning a flotation on the London Stock Exchange's AIM market before the end of the month. City sources indicate the firm aims to secure at least £5 million from this listing, potentially occurring as early as eight days from now.
Pathos differentiates itself with a 'pay-on-results' marketing strategy, where clients are billed exclusively for content that is successfully published by media outlets. This approach stands in contrast to the common industry practice of monthly retainer fees charged by many public relations firms.
The planned IPO by Pathos Communications arrives at a time when the London Stock Exchange is experiencing a series of new listings, suggesting a potential upswing in market activity. This follows concerns raised by the dual listing plans of AstraZeneca on both London and New York exchanges.
