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Paramount Global Publishing Launches This Year
8 Apr
Summary
- Paramount is re-entering the book publishing business.
- A new imprint, Paramount Global Publishing, will launch this year.
- The imprint will leverage existing IP and develop new stories.
Paramount is set to re-enter the book publishing arena with the upcoming launch of Paramount Global Publishing. This new venture, slated for debut this year, signifies a strategic expansion for the entertainment company, which previously sold Simon & Schuster for over $1.6 billion nearly three years ago.
The imprint will operate under the company's products & experiences division, led by Amy Jarashow. It is designed to leverage Paramount's rich library of existing intellectual property, characters, and stories, while simultaneously nurturing the development of new, original narratives.
Paramount Global Publishing plans to produce content in print, digital, and audio formats, catering to a wide range of ages and demographics. The company will also continue its established licensing strategy with other publishers. This move follows a similar launch by Fox earlier this year, highlighting a trend of studios investing in publishing.
This return to publishing allows Paramount to build upon its legacy, having formerly owned Simon & Schuster, a major publishing house. The initiative aims to create immersive worlds and deepen fan connections, potentially feeding back into cinematic universes and expanding content across various media platforms.
