How do Ozempic and GLP-1 drugs affect shopping habits?

GLP-1 users spend less on items like chips and cheese, and more on yogurt and fruit, indicating a shift toward healthier food choices.

What foods do Americans buy less of when using Ozempic?

When using Ozempic or similar GLP-1s, Americans tend to buy less chips, baked goods, cheese, and even water.

What foods do Americans buy more of when using weight-loss drugs like Ozempic?

Consumers using Ozempic and other GLP-1s are purchasing more yogurt and fresh fruit, with yogurt showing a 3.5% increase.

Home / Business and Economy / Ozempic Alters US Grocery Carts: Study Reveals Shift

Ozempic Alters US Grocery Carts: Study Reveals Shift

31 Dec

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Summary

GLP-1 drugs significantly change grocery spending habits.
Users buy fewer chips, baked goods, and cheese.
Consumers purchase more yogurt and fruit while on GLP-1s.

Ozempic Alters US Grocery Carts: Study Reveals Shift

Weight-loss medications, including Ozempic and Wegovy, are substantially changing American consumer purchasing patterns. A Cornell University study found that households using these GLP-1 drugs reduced their grocery spending by approximately five percent and bought fewer items overall.

Specifically, within six months of starting a GLP-1, users decreased spending on savory snacks, bakery treats, and cheese by up to 11%. Concurrently, purchases of yogurt and fresh fruit saw an increase, suggesting a move towards healthier food options. Spending at fast-food chains also declined.

The study, which analyzed data from 150,000 U.S. households between October 2023 and July 2024, noted that GLP-1 usage surged by 34%. Researchers project the global market for these drugs could double by the end of the decade, significantly impacting food industry demand.