Otro Capital Strikes Historic University Deal

Otro Capital, a private equity firm established just two years ago by former RedBird Capital Partners employees, has successfully negotiated the first-ever deal of its kind with a college sports program. This pioneering agreement positions the firm to make significant inroads into a previously untouched market, signaling a new era of investment in collegiate athletics.

The firm has agreed to take an equity stake in Utah Brands & Entertainment. This newly established for-profit entity is designed with the primary objective of generating increased revenue streams for the University of Utah. Its focus will specifically target the enhancement of the university's well-regarded athletics program, aiming to create new financial opportunities.

This landmark deal underscores the growing interest from the financial sector in the lucrative world of college sports. By securing this first-mover advantage, Otro Capital has set a precedent for future collaborations between private equity firms and educational institutions seeking to capitalize on their athletic programs' potential.