Who is the new president of Osaic?

Shannon Reid has been appointed as the new president and head of advisor growth and engagement at Osaic Inc.

Where did Shannon Reid come from before joining Osaic?

Shannon Reid previously served as president of Raymond James Financial Services for nearly two decades.

What is Osaic's 'Journey to One' initiative?

Osaic's 'Journey to One' initiative, which began in July, is focused on consolidating legacy brands and businesses acquired over several years into a single platform.

Home / Business and Economy / Osaic Taps Raymond James Exec for Growth

Osaic Taps Raymond James Exec for Growth

18 Dec, 2025

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Summary

Shannon Reid joins Osaic as president, head of advisor growth.
Reid previously led Raymond James Financial Services for nearly two decades.
Osaic is centralizing operations and integrating acquired brokerages.

Osaic Taps Raymond James Exec for Growth

Osaic Inc. has announced Shannon Reid will join as president and head of advisor growth and engagement, starting January 12. Reid previously held the position of president at Raymond James Financial Services for nearly two decades, and prior to that, served as vice president at Goldman Sachs.

Reid's new role at Osaic will focus on recruiting, retaining, and engaging advisors, alongside supporting platform asset growth. She will report directly to CEO Jamie Price, who has been instrumental in the firm's strategic direction, including its 'Journey to One' initiative. This initiative began in July to consolidate legacy brands and businesses.

The Scottsdale, Arizona-based firm has been actively centralizing operations since 2023, integrating eight brokerages under a unified platform and brand. Osaic also recently acquired CW Advisors in June, aiming to expand its RIA employee business channel. This strategic realignment positions Osaic for future growth in a dynamic wealth management industry.