Home / Business and Economy / Optibac Soars: 119% Brand Search Surge
Optibac Soars: 119% Brand Search Surge
4 Nov
Summary
- Campaign drove a 17% increase in purchasers for Optibac.
- Brand searches surged by 119%, far exceeding targets.
- Market share peaked at 20.7%, an all-time high for Optibac.
Optibac probiotics saw remarkable growth through a recent full-funnel campaign orchestrated by Luzern eCommerce and TripleLift. The initiative, spanning Q4 2025 through Q1 2026, aimed to boost awareness in a competitive market.
The campaign successfully reached over 6.6 million shoppers previously unaware of Optibac. By leveraging TripleLift's open internet activation and TL Spark intelligence, the strategy extended reach beyond Amazon's native inventory.
This approach resulted in a 17% increase in purchasers and an impressive 119% rise in brand searches, significantly exceeding targets. Optibac's market share peaked at 20.7% in December 2025, an all-time high.
The campaign's success was recognized with the 2026 Amazon Ads Partner Award for Full-Funnel Advertising (EMEA). The demand generated extended beyond Amazon, positively impacting sales on Optibac's own webstore.
