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Paper Cups Get Second Life: Oji's Recycling Revolution
13 Jan
Summary
- Oji Holdings developed Renewa to boost paper recycling efficiency.
- Paper cups are transformed into paper towels and packaging materials.
- New initiatives aim to involve consumers directly in recycling loops.
Japan's leading paper manufacturer, Oji Holdings, is driving a significant shift towards paper-based alternatives to plastic through its Renewa platform. This initiative focuses on enhancing the recyclability of specialized paper products, such as paper cups and paper towels, which often possess properties like water resistance and increased strength.
Renewa addresses the complexities of recycling composite materials, applying technology from milk carton recycling to efficiently process used paper cups. These are then reborn as items like corrugated boxes and coffee cup sleeves. Similarly, used paper towels are recycled back into new towels, completing a closed-loop system. This visualization of the resource cycle aims to encourage broader participation in recycling efforts.
The company is actively fostering collaborations, with recycling projects involving approximately 15 companies and ongoing discussions for new partnerships. Notably, a project with McDonald's, Kentucky Fried Chicken, and Tully's Coffee commenced in January 2025. Future goals include expanding the range of recycled products and establishing localized recycling loops nationwide for greater efficiency.
