What new foods has Ocado launched for weight loss jab users?

Ocado has launched a "weight management" aisle featuring items like a "small steak," high-protein cottage cheese, and low-calorie meals to support customers using weight loss jabs.

Why are retailers like Ocado creating food ranges for GLP-1 medications?

Retailers are developing these ranges to cater to the growing number of people using GLP-1 medications, offering nutrient-dense, high-protein foods that help preserve muscle mass and manage appetite.

How are weight loss injections impacting food trends in the UK?

Weight loss injections are driving demand for high-protein, high-fibre foods and balanced meal options as consumers seek to support healthier weight loss journeys and maintain nutrient intake.

Home / Business and Economy / Ocado Debuts 'Small Steak' for Dieters

Ocado Debuts 'Small Steak' for Dieters

12 Jan

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Summary

Ocado launched a 'small steak' for users of weight loss jabs.
New foods cater to those on GLP-1 medications seeking nutrient density.
UK adults' consideration for weight loss injections is rising.

Ocado has launched a new "weight management" food range, including a "small steak," specifically for customers utilizing weight loss injections. This collection features nutrient-dense products from Marks & Spencer and meals under 600 calories that are high in protein, catering to individuals on GLP-1 medications. The move by Ocado follows similar introductions by other UK retailers aiming to support consumers on these popular weight-loss treatments.

This product development comes as uptake for weight loss injections, such as Mounjaro and Wegovy, continues to grow significantly. Ocado's research indicates a substantial percentage of UK adults have considered these medications, with a particular interest among younger demographics. Consumers are actively seeking foods that support lean muscle preservation and provide balanced nutrition amid reduced appetites.

The demand for protein-rich foods has seen a notable increase, with sales of steak, chicken, and cottage cheese soaring in recent weeks. Ocado's initiative highlights a broader market trend where food retailers are adapting to support consumers on their weight loss journeys through specialized, high-protein, and balanced meal options.