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NYT Hires Columnist Who Predicted Its Demise
16 Sep
Summary
- Hirschorn predicted the Times could go out of business in 2008.
- The Times has since seen growth in digital subscribers and revenue.
- Hirschorn's column 'The Media Equation' starts in November.
Michael Hirschorn, who penned a dire prediction in 2008 stating The New York Times could "plausibly go out of business," has been appointed as the newspaper's new media columnist. The Times acknowledged this past prediction in their announcement, with Hirschorn expressing his thrill at being proven so spectacularly wrong.
At the time of Hirschorn's 2008 article, the newspaper faced substantial debt and dwindling cash reserves, leading to a bleak outlook. However, unforeseen developments, including the success of digital subscriber initiatives like Wordle, have significantly bolstered the company's financial standing and subscriber base.
Hirschorn, an accomplished writer and media executive with 20 years of experience, is the fourth to hold this prestigious media columnist title. He has a diverse background, including roles at Esquire and New York magazine. His column, "The Media Equation," is scheduled to launch in November, marking a new chapter for both the columnist and the publication he once predicted would fail.
