Nykaa Fashion Launches Brand Accelerator

Nykaa Fashion has expanded its 'Hidden Gems' initiative by introducing a dedicated accelerator program. This program aims to identify and scale promising homegrown fashion and lifestyle brands in India. It is designed to support brands across various categories, including Indian wear, Western wear, jewellery, bags, and footwear.

As a key incentive, brands joining this accelerator will experience a zero-commission model for their initial six months. This provision is intended to allow emerging brands to allocate their early investments towards crucial areas such as brand building, inventory management, and customer acquisition.

Participants in the program will gain access to eight distinct growth pillars. These include enhanced visibility on the platform, dedicated marketing support, valuable mentorship, expedited onboarding processes, and simplified cataloguing. This comprehensive support system is geared towards fostering the growth and success of these independent fashion labels within the Indian market.