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Nissan's Bold Comeback: New Models and Quality Over Volume
3 Jul
Summary
- Nissan is slashing jobs and factories to improve quality.
- Development time for new models is being significantly reduced.
- The Xterra SUV is returning, with a hybrid option planned.
Nissan is implementing a comprehensive recovery plan under CEO Ivan Espinosa, initiated shortly after April 2025. This strategy involves significant restructuring, including the elimination of approximately 20,000 jobs and the closure of seven factories and two design studios. Production capacity is being reduced from 3.5 million to 2.5 million units annually, with the number of vehicle platforms cut from 13 to 7.
The Re: Nissan plan prioritizes faster new model rollouts. Development time for next-generation models will decrease from 52 to 37 months, and subsequent derivatives from 50 to 30 months. A core element is revitalizing the Nissan and Infiniti lineups. The Xterra is confirmed to return as a body-on-frame SUV, expected for the 2028 model year, with a V6 gas engine and a V6 hybrid option.
Additionally, a new Skyline for Japan will debut this winter, spawning an Infiniti version for North America. The Rogue Hybrid E-Power, a range-extending EV, is slated for the 2027 model year. CEO Espinosa acknowledges past overemphasis on volume, particularly with U.S. rental sales, which damaged Nissan's image. The company now aims to distance itself from this market to repair its reputation.
