Home / Business and Economy / NIQ Certifies Google Meridian for Better Ad Measurement
NIQ Certifies Google Meridian for Better Ad Measurement
20 Nov
Summary
- NIQ is now a certified Google Meridian partner for ad impact measurement.
- The partnership uses Google's open-source models to enhance marketing effectiveness.
- Innovations include improved search and video reach & frequency measurement.
NIQ, a leader in consumer intelligence, has been certified as a Google Meridian partner. This enables the company to utilize Google's open-source marketing mix models for measuring marketing impact, bolstering its global position in outcome measurement. The partnership aims to advance industry standards and innovate measurement capabilities.
New advancements from Google Meridian enhance search measurement by incorporating organic search volume and refine video reach and frequency metrics. These improvements offer a more comprehensive view of media impact, empowering advertisers to optimize future spending for maximum real-world results.
This certification signifies a major advancement in providing advertisers and media owners with superior tools for assessing media effectiveness. By integrating open-source innovations with NIQ's established expertise, the company delivers transparent, scalable, and accurate marketing mix modeling solutions across global markets.
