Nintendo Ex-CEO: Amazon Deal Was Illegal

Years ago, Nintendo made the decision to stop selling to Amazon. This move, according to former Nintendo of America President Reggie Fils-Aimé, stemmed from Amazon's pursuit of preferential treatment. Fils-Aimé explained in a recent lecture that Amazon was seeking an "obscene amount of support, financial support," which he identified as illegal.

Fils-Aimé conveyed to the Amazon executive that fulfilling such a request would be unlawful and could jeopardize Nintendo's relationships with other retail partners. This encounter was a pivotal moment, establishing Nintendo's firm business principles and building mutual respect over time. Although Nintendo consoles were largely unavailable on Amazon for an extended period, the two companies have since resolved their differences.